Diploma in Business Communication

Business Management

It will covers mostly all the business process, business skills and How to manage a business in a real world environment. It focuses on development of knowledge necessary to establish and manage successful organization-wide business management concepts. An introduction to the principles and practices of management, with emphasis on the management functions of planning, organizing, influencing and controlling. The course serves the dual purpose of giving the students a basic foundation of management concepts and an understanding of the organization within which they must work

 

Business Communication

Maximise personal effectiveness by improving personal communication skills necessary for communication both inside and outside the organization, acquire the knowledge and techniques to assist them when working with colleagues in face to face and telephone situations, prepare reports and other forms of written communication and understand the important of visual communication.

 

Business Statistics

Focuses on the methodology in the collection, organization, presentation, and analysis of data; concentrates on measures of central tendency, dispersion, sampling, statistical estimation, normal and T distribution, and hypotheses for means and proportions. It will cover study of inferential statistics and application of statistical techniques and methodology in business. It will Includes analysis of variance, regression and correlation measurement of business and economic activity through the use of index numbers, trend, cyclical, and seasonal effects and the Chi-Square distribution and other non-parametric techniques.

 

Organizational Communication

Examination of organizational communication theories, communicative implications of historical and modern management theories, as well as special interest topics. Major topics include cultural and critical approaches to organizational communication, classical management and human relations theory, and communication effectiveness. Special topics may include teams in organizations, diversity, organizational politics, leadership and change. Focus on applying organizational communication theories and concepts to understand others better and to control one's own communication in organizations.

 

Business Economics

Acquire an awareness and understanding of fundamental economic theories, concepts and policies; apply economic principles and concepts to decision-making in a business environment; understanding the general economic environment and its effects upon business organizations and their markets .

 

Promotion Management

This course is designed to provide you with a thorough knowledge of Integrated Marketing Communications (IMC), including key IMC concepts, terminology, decision-making areas and trends. An important objective is t o further your understanding and appreciation of the basic communication and management tools used in planning and implementing an integrated advertising and promotion strategy. The course will be taught from a managerial perspective, with emphasis on the process and management of promotion within overall marketing planning. With this in mind, you will be required to prepare a comprehensive document, utilizing the knowledge gained in the course to develop an IMC plan for an actual product (good, service, idea).

 

Strategy Planning

Obtain an in-depth understanding of the process of strategic management; develop the conceptual and theoretical frameworks, which underpin contemporary strategic management and planning; encourage a critical awareness of the uses and limitations of the conceptual and theoretical frameworks; develop analytical and application skills, so that knowledge may be transferred to the student's own work organization; create an awareness and receptivity to trends and changes affecting today's strategic management decisions .

 

Consumer Behavior

Consumer behavior from both theoretical and practical standpoints is examined in this course. Topics include: consumerism, the role of the behavioral sciences and legal/social frameworks at the federal and local levels. This course will endeavor to apply concepts, principles, and theories from various social sciences to the study of factors that influence the acquisition, consumption, and disposition of products, services, and ideas. The principles from a number of disciplines are used to describe and explain consumer behavior including economics, psychology, social psychology, sociology, and anthropology