Diploma in Business Administration

Principles of Microeconomics

Microeconomics is part of the study of how the world works. It deals with business, household and government choices, the design and effects of policy and the efficiency and fairness of the way resources are used in a community. The course focuses upon range of microeconomic principles, their use by economists in economic analysis and their relevance in the global economy. While drawing on the history of economic thought, it emphasizes contemporary resource- use issues and the development of the skills of the professional economist .

 

Principles of Macroeconomics

It is important for businesses, households, and governments to understand the macroeconomic environment in which they operate. Consequently, students need to understand macroeconomic theory and be able to apply that theory in interpreting and analyzing macroeconomic information, events and policy. This focuses on the contemporary macroeconomic events and theory that may be used in their explanation. Emphasis is placed on the development of skills required for macroeconomic analysis in the context of business and household decision making and government policy.

 

Information Technology for Business

The course examines the importance and role of information management in a business environment. Topics include the concept of organizational information systems, information technology and competitive advantage, information for quality, international management, systems theory and methodologies. Computer based information, database management, decision support systems, expert systems, and communication. A considerable amount of time is spent on computers with hands-on applications.

 

Introduction of Quantitative Methods

Students will be able to apply the rules of numeric; carry out basic numerical calculations with or without calculator; use elementary algebra; present and use mathematical data in graphic form; present and analyse simple business data; gain knowledge on research methodology .

 

Foundation of Marketing

Marketing concepts, value chain , business strategic planning, product planning, market intelligence systems, market forecasting and demand measurement environmental scanning, analysis of consumer behavior, market segmentation, differentiation positioning, new product development, globalisation and international business, marketing channels, retailing, wholesaling, market logistics, marketing communications, managing the sales force, direct and on-line marketing.

 

Foundation of Finance

It is designed to introduce and provide a basic knowledge of financial management decision making. It is structured to provide students with varying backgrounds with some insight into the necessity to consider the financial implications of management decisions. The topics covered include financial markets, financial mathematics, valuation of securities, cost of capital and capital budgeting.

 

Principles of Accounting

Students will be able to understand the principles of accounting and their applications; prepare Trading and Profit and Loss Accounts; Balance Sheets and Cash Flow Reports for sole traders, partnerships and limited liability companies; analyse and interpret financial reports; prepare basic cost statements and explain the characteristics of cost behaviour.

 

Principles of Management Practices

Understanding the principles and functions of management; develop an understanding of the key elements in planning and decision-making; describe the process of organizing the resources of a firm; define and describe the different styles of leadership; appreciate the significance of different controls required in organizations.